The Role of Financial Regulation & Trade in Restoring Growth

A major post-recession growth strategy

Proctor & Gamble, the world’s largest consumer products company, has just announced a new strategy for growth. It starts with company values and sense of purpose. Their strategy is ‘purpose-inspired growth’ of ‘touching and improving more consumers’ lives in more parts of the world.’

P&G is a company that invests heavily in innovation, outspends the competition in R&D, and targets emerging markets with growth potential. Provided leaders understand the rising importance of values, a recent Harvard post outlines 3 key lessons:

1. Inspire employees to add their hearts to their heads. People care more and work harder when values are tapped.
2. Add potential for impact to your performance measurement. Seeing untapped potential raises aspirations.
3. Find a way for market opportunities and commercial considerations to compliment each other by enhancing your values, not diluting them.