How to rethink the idea of growth strategy

With the recent economic downturn and credit crunch a paradigm shift in business is currently underway moving us towards a shared resource model with a devaluation of devaluation of each transaction.

Traditional methods of business structure retained scores of individuals with particular skills to provide specific centralized services. With the increased flow of information due to the reduced cost of the transition technology is facilitating a breakdown of middlemen and giving rise to community value oriented growth.

Middlemen will need to start looking for work soon as constant relationships and circular contributions are on the rise. The hope expressed by Harvard professor Stan Stalnaker is that the next evolution in economics is to a more natural, life-like sustainable system. It is a rejection of the ever quickening and consuming society we have become.

Business strategy over the next five years will need to realign to this new order. Customer oriented value and reassessing point of sale in relation to the end user is an imperative. Growth-at-all-costs businesses will soon be threatened and the agile organizations with common social values will be given a brief opportunity to step in and take the reigns.